Halloween App Store Icons 2015

| Business - Marketing/Advertising | No Comments
Smashing pumpkins. When it comes to which iconography app icons use to convey their Halloween theme, pumpkins crush the competition: bats, witch hats, skeletons, spiders, even black cats take a...
PC versus Mobile Game Pricing

$4.99 is the new $9.99 – Price of mobile game ports

| Business - Marketing/Advertising | No Comments
Whether moving from PC/consoles to iOS (LIMBO, Bastion, Grand Theft Auto series) or vice versa (Deus Ex: The Fall, Oceanhorn), video game ports always end up being priced lighter on...
Mobile games change their app icons to celebrate Valentine's Day

Mobile games and Valentine’s Day: Love is in the app icon

| Business - Marketing/Advertising | No Comments
Sweet Valentine. Stupid Cupid. Pink hearts and sharp arrows. Love and diapers. And of course a welcome opportunity for mobile publishers & developers to update their games with de rigueur...
Family Guy Quest for Stuff on mobile

What a year of content from TinyCo’s Family Guy: Quest for Stuff looks like

| In-game marketing | No Comments
From in-game apparitions of celebrities (like Bryan Cranston, George Takei, Stan Lee, Nathan Fillion, Arnold Schwartzenegger) to brand partnerships (Ghostbusters, Kool-Aid guy, Alien & Predator) to calendar events (Valentine's Day,...
Mobile App Icons - Winter Holidays, Christmas

Mobile games and Winter Holidays: Christmas, Santa hats, and diabetic polar bears

| Business - Marketing/Advertising | No Comments
Winter has come. Mobile game publishers and developers are embracing the red and white spirits of the Holiday season. Santa hats, clown-nosed deers, profusion of snowflakes, polar bears sharing liquid,...
Halloween App Store Icon Updates Trick or Treat?

Mobile games celebrating Halloween with new app icons

| Uncategorized | One Comment
Behold: Halloween is coming upon humanity. What would be Halloween without toothless pumpkins, diabetic treats, creamy shaving cream on your door's peep hole, and parents faking awkward pride for their...
Angry Birds Epic and Puzzle & Dragons Cross-Promotion Banner

Angry Birds Epic and Puzzle & Dragons cross-promotion

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Rovio and GungHo recently partnered to cross-promote Angry Birds Epic with Puzzle & Dragons, with their respective birds and monsters invading each other's games. What did it look like in...
93 percent of games can be played with one finger only

93% of top grossing mobile games can be played with one finger only

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Out of the 200 top grossing games on iOS and Android in October 2014, 93% of them can be played with only one finger (or your nose if you're an...
Supercell updates Boom Beach branding: logo, key art, app icon

Supercell updates Boom Beach branding: app icon, logo, art

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For the release of a mighty massive update featuring co-op missions and various social features (chat, digital shaming, etc.), Supercell has updated the branding of its free-to-play mobile game Boom...
What kind of gamers are out there?

What kind of gamers are out there?

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Why do we play? Humans are playful creatures. Granted, we do not hunt the same pleasures, nor do we extract the same joys from play. But as curious self proclaimed researchers,...
Power point on Gamification Extrinsic vs. Intrinsic Rewards

Gamification – Extrinsic Rewards vs. Intrinsic Rewards

| Gamification | No Comments
Effective gamification arises from the understanding of a fundamental distinction between extrinsic and intrinsic motivational triggers. We go over these two concepts and the gap between them in more details...