Mobile Games Marketing – Playful Wingmen http://www.playfulwingmen.com Marketing and iOS & Android video games, living happily ever after. Case studies, best practices, research, competitive analysis. Fri, 08 Jul 2016 02:10:34 +0000 en-US hourly 1 350+ App Store Icons: Winter Holidays & Christmas 2015 Edition http://www.playfulwingmen.com/app-store-holiday-christmas-app-icons/ Sat, 26 Dec 2015 04:13:37 +0000 http://www.playfulwingmen.com/?p=346 The post 350+ App Store Icons: Winter Holidays & Christmas 2015 Edition appeared first on Mobile Games Marketing - Playful Wingmen.

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We may have an unhealthy fetish for collecting app icons.

The flip side is that you get to see an extensive collection of Holiday, Winter & Christmas-themed gallery of more than 360 game icons below, which should absolutely take your browser to its knees.

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Halloween App Store Icons 2015 http://www.playfulwingmen.com/halloween-app-store-icons-2015/ Fri, 30 Oct 2015 22:23:39 +0000 http://www.playfulwingmen.com/?p=338 The post Halloween App Store Icons 2015 appeared first on Mobile Games Marketing - Playful Wingmen.

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Smashing pumpkins. When it comes to which iconography app icons use to convey their Halloween theme, pumpkins crush the competition: bats, witch hats, skeletons, spiders, even black cats take a backseat.

Tilting Point took a look at more than 150 games that customized their app icon with a Halloween theme. More than half of them featured a juicy pumpkin.

More than a gleeful celebration of orange, black, and purple, this underlines the increasing efforts from publishers and developers to craft thematic in-game content, with the ambition to get additional featuring and re-engage their audience with time-sensitive content. From scavenger hunts (Best Fiends, Land Sliders), to dedicated battlefields (Angry Birds Epic, Raid Brigade), to entirely revamped visuals (Skyline Skaters, Family Guy, FarmVille 2, and of course VRTron and Tilting Point’s very own Languinis), even Kim Kardashian’s accouterments get a splash of doom. Trick or treat? Both.

Witness a collection of some of the top grossing apps below.

Disclaimer: this post was originally written for my company Tilting Point’s blog. You can read the original article here.

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$4.99 is the new $9.99 – Price of mobile game ports http://www.playfulwingmen.com/4-99-new-9-99-game-ports-always-cheaper-mobile/ Wed, 25 Feb 2015 00:32:49 +0000 http://www.playfulwingmen.com/?p=328 The post $4.99 is the new $9.99 – Price of mobile game ports appeared first on Mobile Games Marketing - Playful Wingmen.

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Whether moving from PC/consoles to iOS (LIMBO, Bastion, Grand Theft Auto series) or vice versa (Deus Ex: The Fall, Oceanhorn), video game ports always end up being priced lighter on mobile devices.

While some ports justify the price difference with concrete, improved and expanded features on PC or consoles (higher resolution, image quality improvements, sharper textures, refined lighting engine), the common trend ends up being the result of a blurry melange of market expectations (most mobile games release between $0.99 to $4.99, most PC indie games are expected to retail between $10 to $15), price elasticity (purchase intent dropping sharply once games price themselves above $5 on mobile), and porting costs (PC/console enhancements, controller functionality).

The key learning as a simple punchline? $4.99 is the new $9.99; as mobile games often cost around half of their PC equivalent. See the detailed data below. Leave us a comment if you can think of any examples or counterexamples to add to that list.

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Mobile games and Valentine’s Day: Love is in the app icon http://www.playfulwingmen.com/mobile-games-valentines-day-love-app-icon/ Thu, 12 Feb 2015 21:10:33 +0000 http://www.playfulwingmen.com/?p=318 The post Mobile games and Valentine’s Day: Love is in the app icon appeared first on Mobile Games Marketing - Playful Wingmen.

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Sweet Valentine. Stupid Cupid. Pink hearts and sharp arrows. Love and diapers. And of course a welcome opportunity for mobile publishers & developers to update their games with de rigueur content, also mostly red and pink. Check out how the loneliest day of the year impacts app icons around the stores. Note: this was done on behalf of my employer Tilting Point.

Original post from Tilting Point’s blog:

Open up the App Store this week and you will see more Valentine’s Day themed app icons than ever before. Take a look at our collected image of app icons and you’ll see dozens of icon updates across many genres of games. What are the reasons behind the increasing prevalence of this trend?

As Tilting Point monitors trends and changes in the app markets, we noticed an increase in the number of holiday app icon updates this year, with even more holidays and special events being included, from Halloween to the Super Bowl, World Cup, Carnaval or Winter Holidays / Christmas. Developers and publishers are updating their icons and adding new content for several reasons:

1 – It may help the app get re-featured individually in the app stores as a new update when coupled with content.

2 – App stores have included special feature categories for apps around holidays, which we noted through the entire month of October for Halloween-themed apps and app updates, and now for two weeks in February in a big feature box for Valentine’s Day.

3 – Updating also has an impact on retention as it re-engages inactive players, especially when coupled with new in-game content. Take a look at the Update tab in the App Store and you’ll see how many apps are eager to bring you back in.

The changes are not only limited to app icons and game content. The holidays give publishers and developers a chance to refresh their ad creative as well, so look for updated, seasonally themed banner ads and mobile user acquisition ads as well.

Seasonal icon updates are another aspect of the modern reality of games as a service and tend to be concentrated on free to play games. Today’s mobile games change and evolve over time and app icon refreshes are a big part of the ongoing marketing effort required of app developers and publishers today.

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What a year of content from TinyCo’s Family Guy: Quest for Stuff looks like http://www.playfulwingmen.com/family-guy-quest-for-stuff-year-of-content/ Mon, 09 Feb 2015 14:57:09 +0000 http://www.playfulwingmen.com/?p=312 The post What a year of content from TinyCo’s Family Guy: Quest for Stuff looks like appeared first on Mobile Games Marketing - Playful Wingmen.

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From in-game apparitions of celebrities (like Bryan Cranston, George Takei, Stan Lee, Nathan Fillion, Arnold Schwartzenegger) to brand partnerships (Ghostbusters, Kool-Aid guy, Alien & Predator) to calendar events (Valentine’s Day, Christmas, Diarrhea Day), TinyCo’s Family Guy: Quest For Stuff has pumped out a tremendous amount of content and updates throughout 2014.

Despite being famously – and arguably accurately – derided by South Park as a brainless addiction requiring no skill but patience (as pretty much all top grossing games on mobile do), what was initially a re-skinned carbon copy of The Simpsons Tapped Out managed to remain within the 50 top grossing apps (games or not) since its launch in April 2014, with spikes in rankings, downloads and revenue when these massive content updates were pushed live.

What does a year of content look like? Check out the screenshot below (or click on it for the full size), for which we didn’t waste hours of productivity tapping on little coins, question marks and yellow exclamation points.

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Mobile games and Winter Holidays: Christmas, Santa hats, and diabetic polar bears http://www.playfulwingmen.com/app-icon-updates-christmas-holidays-winter/ Wed, 17 Dec 2014 19:53:22 +0000 http://www.playfulwingmen.com/?p=300 The post Mobile games and Winter Holidays: Christmas, Santa hats, and diabetic polar bears appeared first on Mobile Games Marketing - Playful Wingmen.

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Winter has come. Mobile game publishers and developers are embracing the red and white spirits of the Holiday season. Santa hats, clown-nosed deers, profusion of snowflakes, polar bears sharing liquid, fizzy sugar bombs with their younglings. The time for the yearly unhealthy extravaganza is upon us. And the time to update mobile games icons on the App Store, too. Celebrate, minions, celebrate, for your wallets shall succumb to the hypnotizing power of red, green, and white colors. Check out the collection of app icons we collected to see what we mean. Note: this was done on behalf of my employer Tilting Point, in a state of rigorous sobriety.

Mobile App Icons Collection - Winter Holidays and Christmas case studies

Original blog post published on Tilting Point’s blog:

Open up the App Store this week and you will see more holiday themed app icons than ever before. Take a look at our collected image of holiday app icons and you’ll see dozens of icon updates across many genres of games. Are app developers just in a festive mood, or are there tangible benefits to following this trend?

As Tilting Point monitors trends and changes in the app markets, we noticed an increase in the number of holiday app icon updates this year, with even more holidays being included, such as Halloween and Valentine’s Day. Developers and publishers are doing this for a number of reasons:

  1. It may help the app get re-featured individually in the app stores as a new update when coupled with content.
  2. App stores have included special feature categories for apps around holidays, which we noted through the entire month of October for Halloween-themed apps and app updates.
  3. Updating also has an impact on retention as it re-engages inactive players, especially when coupled with new in-game content.

The changes are not only limited to app icons and game content. The holidays give publishers and developers a chance to refresh their ad creative as well, so look for updated, seasonally themed banner ads and mobile user acquisition ads as well.

Seasonal icon updates are another aspect of the modern reality of games as a service and tend to be concentrated on free to play games. Today’s mobile games change and evolve over time and app icon refreshes are a big part of the ongoing marketing effort required of app developers and publishers today.

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Mobile games celebrating Halloween with new app icons http://www.playfulwingmen.com/celebrating-halloween-with-new-app-icons/ http://www.playfulwingmen.com/celebrating-halloween-with-new-app-icons/#comments Fri, 31 Oct 2014 20:33:44 +0000 http://www.playfulwingmen.com/?p=231 The post Mobile games celebrating Halloween with new app icons appeared first on Mobile Games Marketing - Playful Wingmen.

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Behold: Halloween is coming upon humanity. What would be Halloween without toothless pumpkins, diabetic treats, creamy shaving cream on your door’s peep hole, and parents faking awkward pride for their kids’ costumes? What would be Halloween without its updated mobile app store icons, too? The world needs its orange and purple. Here is an ever-increasing sample of how top grossing games like Clumsy Ninja, Fruit Ninja, and Ninja Ninja have decided to present their Halloween content updates to the world.

Mobile Games - Halloween Icon Updates

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Angry Birds Epic and Puzzle & Dragons cross-promotion http://www.playfulwingmen.com/angry-birds-epic-puzzle-dragons-cross-promotion/ Mon, 27 Oct 2014 21:42:36 +0000 http://www.playfulwingmen.com/?p=272 The post Angry Birds Epic and Puzzle & Dragons cross-promotion appeared first on Mobile Games Marketing - Playful Wingmen.

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Rovio and GungHo recently partnered to cross-promote Angry Birds Epic with Puzzle & Dragons, with their respective birds and monsters invading each other’s games.

What did it look like in Angry Birds: Epic?

In Angry Birds: Epic, this resulted in the creation of a themed event running from November 18 until December 1st, with portals of various difficulty appearing over the map, triggering fights against Puzzle & Dragons creatures. The more battles you won, the more medals you collected, the more coins and mastery points you could win, the more likely your cat was to die because you played Angry Birds Epic instead of feeding him, you cruel slob.

What did it look like in Puzzle & Dragons?

In Puzzle & Dragons, four new Piggy Island dungeons were unlocked in which you had to ruff feathers with the irritable birds. Puzzle & Dragons is no stranger to brand collaborations, having previously teamed up with licenses like Batman, Monster Hunter, Dragon Ball, Dragon’s Dogma, Clash of Clans, Hello Kitty and Goodbye Doggy.

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93% of top grossing mobile games can be played with one finger only http://www.playfulwingmen.com/93-of-top-grossing-mobile-games-can-be-played-with-one-finger/ Fri, 24 Oct 2014 16:23:31 +0000 http://www.playfulwingmen.com/?p=266 The post 93% of top grossing mobile games can be played with one finger only appeared first on Mobile Games Marketing - Playful Wingmen.

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Out of the 200 top grossing games on iOS and Android in October 2014, 93% of them can be played with only one finger (or your nose if you’re an Inuit), which leaves your other 9 free for things like eating greasy chicken wings from a bucket of barbecue sauce.

The marginal 7% is mostly comprised of console ports, sport licenses from 2K or EA, and racing games: NBA 2K15, FIFA 15 Ultimate Team, Minecraft, Real Racing 3, Asphalt 8: Airborne, Madden NFL Mobile, 3D MMO Celtic Heroes, ROBLOX, among others. Here is a visual that says the exact same thing than the article title; but since it’s an image, now you will understand.

93 percent of mobile games can be played with one finger

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Supercell updates Boom Beach branding: app icon, logo, art http://www.playfulwingmen.com/supercell-updates-boom-beach-branding-app-icon-logo-art/ Thu, 23 Oct 2014 15:42:52 +0000 http://www.playfulwingmen.com/?p=250 The post Supercell updates Boom Beach branding: app icon, logo, art appeared first on Mobile Games Marketing - Playful Wingmen.

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For the release of a mighty massive update featuring co-op missions and various social features (chat, digital shaming, etc.), Supercell has updated the branding of its free-to-play mobile game Boom Beach with some various tweaks:

  • The nostalgic: reverting the logo back to a close version of what it looked like during soft launch, with a visual pun on bombs. Much better than the generic military font with heavy texturing that was hard to read at small sizes (user acquisition banners).
  • The loud: upping the contrast of the app icon to match the acidulated color palette of other top grossing games, zooming in on the glorious beard of the Heavy unit for enhanced masculinity.
  • The obvious: new splash screen key art.

Boom Beach App icon evolution

Boom Beach Key Art and Logo Evolution

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