For the release of a mighty massive update featuring co-op missions and various social features (chat, digital shaming, etc.), Supercell has updated the branding of its free-to-play mobile game Boom Beach with some various tweaks:
- The nostalgic: reverting the logo back to a close version of what it looked like during soft launch, with a visual pun on bombs. Much better than the generic military font with heavy texturing that was hard to read at small sizes (user acquisition banners).
- The loud: upping the contrast of the app icon to match the acidulated color palette of other top grossing games, zooming in on the glorious beard of the Heavy unit for enhanced masculinity.
- The obvious: new splash screen key art.